:root {
  --paper: #f1efe8;
  --paper-2: #e7e3d9;
  --ink: #11110f;
  --muted: #68665f;
  --line: rgba(17, 17, 15, 0.18);
  --acid: #145cff;
  --acid-2: #75a5ff;
  --wine: #071b3e;
  --blue: #07142f;
  --white: #fffdfa;
  --font-display: "Inter Tight", "Arial Narrow", Arial, sans-serif;
  --font-mono: "DM Mono", ui-monospace, SFMono-Regular, Menlo, monospace;
  --page-pad: clamp(1.25rem, 4vw, 4.5rem);
  --max-width: 1600px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: 6rem;
  -webkit-text-size-adjust: 100%;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-display);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

body::before {
  position: fixed;
  inset: 0;
  z-index: 99;
  pointer-events: none;
  opacity: 0.035;
  content: "";
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 180 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.95' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.7'/%3E%3C/svg%3E");
}

a {
  color: inherit;
  text-decoration: none;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
  touch-action: manipulation;
}

button {
  font: inherit;
}

img {
  display: block;
  max-width: 100%;
}

.skip-link {
  position: fixed;
  left: 1rem;
  top: -5rem;
  z-index: 1000;
  background: var(--ink);
  color: white;
  padding: 0.8rem 1rem;
}

.skip-link:focus {
  top: 1rem;
}

.site-header {
  position: fixed;
  z-index: 50;
  top: 0;
  left: 0;
  width: 100%;
  height: 5rem;
  padding: 0 var(--page-pad);
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  border-bottom: 1px solid transparent;
  transition: background 300ms ease, border-color 300ms ease, height 300ms ease;
}

.site-header.is-scrolled {
  height: 4.25rem;
  background: rgba(241, 239, 232, 0.9);
  border-color: var(--line);
  backdrop-filter: blur(16px);
}

.brand {
  justify-self: start;
  display: inline-flex;
  align-items: center;
  gap: 0.65rem;
  font-size: 0.9rem;
  font-weight: 800;
  letter-spacing: 0.09em;
}

.brand sup {
  margin-left: 0.2rem;
  font-family: var(--font-mono);
  font-size: 0.45rem;
  vertical-align: top;
}

.brand-mark {
  width: 1.75rem;
  aspect-ratio: 1;
  display: grid;
  place-items: center;
  border: 1px solid currentColor;
  border-radius: 50%;
  font-family: var(--font-mono);
  font-size: 0.72rem;
  font-weight: 500;
}

.desktop-nav {
  display: flex;
  gap: 2rem;
  font-size: 0.8rem;
  font-weight: 600;
}

.desktop-nav a {
  position: relative;
}

.desktop-nav a small {
  margin-left: 0.25rem;
  color: var(--muted);
  font-family: var(--font-mono);
  font-size: 0.52rem;
  font-weight: 400;
}

.desktop-nav a.active {
  color: var(--acid);
}

.desktop-nav a.active small {
  color: currentColor;
}

.desktop-nav a::after {
  content: "";
  position: absolute;
  bottom: -0.35rem;
  left: 0;
  width: 100%;
  height: 1px;
  background: currentColor;
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 250ms var(--ease);
}

.desktop-nav a:hover::after,
.desktop-nav a:focus-visible::after {
  transform: scaleX(1);
  transform-origin: left;
}

.header-cta {
  justify-self: end;
  display: inline-flex;
  align-items: center;
  gap: 1.2rem;
  border-bottom: 1px solid currentColor;
  padding-bottom: 0.3rem;
  font-size: 0.8rem;
  font-weight: 600;
}

.header-cta span,
.text-link span {
  transition: transform 250ms var(--ease);
}

.header-cta:hover span,
.header-cta:focus-visible span,
.text-link:hover span,
.text-link:focus-visible span {
  transform: translate(0.2rem, -0.2rem);
}

.menu-button,
.mobile-menu,
.mobile-dock,
.mobile-header-title {
  display: none;
}

.hero {
  min-height: 100svh;
  padding: clamp(8rem, 15vh, 11rem) var(--page-pad) 3rem;
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(320px, 0.65fr);
  grid-template-rows: 1fr auto;
  align-items: center;
  gap: 2rem 6vw;
  position: relative;
  overflow: hidden;
  border-bottom: 1px solid var(--line);
}

.hero--minimal {
  min-height: 72svh;
  grid-template-columns: minmax(0, 1fr);
  grid-template-rows: 1fr;
  padding-bottom: clamp(5rem, 9vh, 8rem);
}

.hero--minimal .hero-copy {
  max-width: 76rem;
}

.hero--minimal h1 {
  margin-top: 2rem;
  width: fit-content;
  line-height: .84;
  letter-spacing: -.08em;
}

.hero--minimal h1 em {
  display: inline-block;
  margin-top: .16em;
  padding-right: .08em;
  font-size: .94em;
  letter-spacing: -.07em;
}

.website-hero--minimal {
  grid-template-columns: minmax(0, 1fr);
}

.website-hero--minimal .hero-copy {
  max-width: 76rem;
}

.hero-grid {
  position: absolute;
  inset: 0;
  opacity: 0.35;
  pointer-events: none;
  background-image: linear-gradient(to right, var(--line) 1px, transparent 1px), linear-gradient(to bottom, var(--line) 1px, transparent 1px);
  background-size: 10vw 10vw;
  mask-image: linear-gradient(to bottom, transparent 4rem, black 30%, transparent 92%);
}

.hero-copy,
.hero-proof,
.hero-stamp {
  position: relative;
  z-index: 2;
}

.collection-tabs {
  width: fit-content;
  display: inline-flex;
  border: 1px solid var(--ink);
}

.collection-tabs a {
  min-width: 8.5rem;
  padding: 0.72rem 0.9rem;
  display: flex;
  align-items: center;
  gap: 1.3rem;
  border-right: 1px solid var(--ink);
  font-size: 0.72rem;
  font-weight: 650;
  transition: background 200ms ease, color 200ms ease;
}

.collection-tabs a:last-child {
  border-right: 0;
}

.collection-tabs a span {
  font-family: var(--font-mono);
  font-size: 0.55rem;
  font-weight: 400;
}

.collection-tabs a:hover,
.collection-tabs a:focus-visible,
.collection-tabs a.active {
  background: var(--ink);
  color: var(--white);
}

.collection-tabs + .eyebrow {
  margin-top: 1.45rem;
}

.eyebrow {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  font-family: var(--font-mono);
  font-size: clamp(0.64rem, 0.8vw, 0.78rem);
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.eyebrow > span {
  display: block;
  width: 0.55rem;
  aspect-ratio: 1;
  border-radius: 50%;
  background: var(--acid);
  box-shadow: 0 0 0 0.25rem rgba(20, 92, 255, 0.15);
}

.hero h1,
.section-heading h2,
.approach-title h2,
.contact-copy h2 {
  margin: 1.5rem 0 0;
  font-size: clamp(4.7rem, 9.7vw, 10.5rem);
  line-height: 0.78;
  letter-spacing: -0.075em;
  font-weight: 700;
}

.hero h1 {
  line-height: .92;
}

.hero h1 em,
.section-heading h2 em,
.approach-title h2 em,
.contact-copy h2 em {
  color: var(--acid);
  font-weight: 500;
}

.hero-lede {
  max-width: 38rem;
  margin: 2.25rem 0 0;
  font-size: clamp(1.15rem, 1.6vw, 1.5rem);
  line-height: 1.35;
  letter-spacing: -0.025em;
}

.hero-actions {
  margin-top: 2.4rem;
  display: flex;
  align-items: center;
  gap: 2rem;
}

.button {
  min-height: 3.65rem;
  padding: 0 1.35rem;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 2.5rem;
  border: 1px solid transparent;
  font-size: 0.82rem;
  font-weight: 650;
  transition: transform 250ms var(--ease), background 250ms ease, color 250ms ease;
}

.button:hover,
.button:focus-visible {
  transform: translateY(-0.2rem);
}

.button-dark {
  background: var(--ink);
  color: var(--white);
}

.button-dark:hover,
.button-dark:focus-visible {
  background: var(--acid);
}

.text-link {
  display: inline-flex;
  align-items: center;
  gap: 1rem;
  padding-bottom: 0.3rem;
  border-bottom: 1px solid currentColor;
  font-size: 0.82rem;
  font-weight: 650;
}

.hero-proof {
  justify-self: end;
  width: min(100%, 31rem);
  min-height: 31rem;
  padding: clamp(1.5rem, 3vw, 2.5rem);
  display: flex;
  flex-direction: column;
  background: var(--acid);
  color: var(--white);
  clip-path: polygon(0 0, 100% 0, 100% calc(100% - 2.3rem), calc(100% - 2.3rem) 100%, 0 100%);
  box-shadow: 2rem 2rem 0 rgba(17, 17, 15, 0.06);
}

.proof-topline,
.proof-note {
  display: flex;
  justify-content: space-between;
  font-family: var(--font-mono);
  font-size: 0.66rem;
  letter-spacing: 0.05em;
}

.proof-number {
  margin-top: auto;
  font-size: clamp(7rem, 11vw, 11rem);
  line-height: 0.8;
  letter-spacing: -0.085em;
  font-weight: 750;
}

.proof-label {
  margin-top: 0.4rem;
  font-size: clamp(1.35rem, 2vw, 1.85rem);
  font-weight: 650;
  letter-spacing: -0.04em;
}

.proof-chart {
  height: 4.5rem;
  margin: 1.5rem 0 1rem;
  display: flex;
  align-items: end;
  gap: 0.35rem;
  border-bottom: 1px solid currentColor;
}

.proof-chart span {
  flex: 1;
  height: var(--h);
  background: currentColor;
  transform-origin: bottom;
  animation: chart-in 900ms var(--ease) both;
}

.proof-chart span:nth-child(2n) { animation-delay: 80ms; }
.proof-chart span:nth-child(3n) { animation-delay: 160ms; }

.web-hero-proof {
  background: var(--ink);
  color: var(--white);
  box-shadow: 2rem 2rem 0 rgba(20, 92, 255, 0.13);
}

.web-hero-proof .proof-number {
  color: var(--acid);
}

.web-project-list {
  margin-top: 2.2rem;
  display: grid;
  grid-template-columns: 1fr 1fr;
  border-top: 1px solid rgba(255,255,255,.18);
  border-left: 1px solid rgba(255,255,255,.18);
}

.web-project-list span {
  min-height: 2.25rem;
  padding: 0.5rem 0.65rem;
  display: flex;
  align-items: center;
  gap: 0.55rem;
  border-right: 1px solid rgba(255,255,255,.18);
  border-bottom: 1px solid rgba(255,255,255,.18);
  font-family: var(--font-mono);
  font-size: 0.54rem;
}

.web-project-list i {
  width: 0.38rem;
  aspect-ratio: 1;
  border-radius: 50%;
  background: var(--acid);
}

.hero-stamp {
  grid-column: 1 / -1;
  align-self: end;
  display: flex;
  align-items: center;
  justify-content: space-between;
  font-family: var(--font-mono);
  font-size: 0.62rem;
  letter-spacing: 0.09em;
}

.hero-stamp strong {
  font-size: 0.8rem;
  letter-spacing: 0.25em;
}

.proof-strip {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 var(--page-pad);
  display: grid;
  grid-template-columns: 1.35fr repeat(3, 0.75fr);
  border-bottom: 1px solid var(--line);
}

.proof-strip > div {
  min-height: 11.5rem;
  padding: 2rem clamp(1rem, 2.5vw, 2.5rem);
  display: flex;
  flex-direction: column;
  justify-content: center;
  border-right: 1px solid var(--line);
}

.proof-strip > div:first-child { padding-left: 0; }
.proof-strip > div:last-child { border-right: 0; }

.mono {
  font-family: var(--font-mono);
  font-size: 0.63rem;
  letter-spacing: 0.08em;
}

.proof-strip__intro p {
  max-width: 31rem;
  margin: 1rem 0 0;
  font-size: 1.15rem;
  line-height: 1.35;
  letter-spacing: -0.02em;
}

.proof-metric strong {
  font-size: clamp(2.5rem, 4vw, 4.6rem);
  line-height: 0.85;
  letter-spacing: -0.06em;
}

.proof-metric sup {
  color: var(--acid);
  font-size: 0.4em;
}

.proof-metric span {
  margin-top: 1rem;
  color: var(--muted);
  font-size: 0.73rem;
  line-height: 1.35;
}

.creative-edge-section {
  padding: clamp(6rem, 10vw, 10rem) var(--page-pad);
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}

.creative-edge__intro,
.creative-edge__compare,
.creative-edge__statement {
  width: 100%;
  max-width: var(--max-width);
  margin-inline: auto;
}

.creative-edge__intro {
  display: grid;
  grid-template-columns: 1.25fr .75fr;
  align-items: end;
  gap: 7vw;
}

.creative-edge__intro h2 {
  margin: .85rem 0 0;
  font-size: clamp(3.7rem, 7.5vw, 8.5rem);
  line-height: .8;
  letter-spacing: -.075em;
}

.creative-edge__intro h2 em {
  color: var(--acid);
  font-weight: 500;
}

.creative-edge__context p {
  margin: 0;
  color: var(--muted);
  font-size: clamp(1rem, 1.35vw, 1.25rem);
  line-height: 1.5;
}

.creative-edge__context a,
.creative-edge__statement a {
  width: fit-content;
  min-height: 3rem;
  margin-top: 1.4rem;
  display: inline-flex;
  align-items: center;
  gap: 1rem;
  border-bottom: 1px solid currentColor;
  font-size: .78rem;
  font-weight: 700;
}

.creative-edge__compare {
  margin-top: clamp(3rem, 6vw, 6rem);
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: .75rem;
}

.creative-edge-card {
  min-height: 39rem;
  padding: clamp(1.5rem, 3vw, 3rem);
  display: flex;
  flex-direction: column;
  border: 1px solid var(--ink);
  border-radius: 1.4rem;
}

.creative-edge-card--problem {
  background: var(--white);
}

.creative-edge-card--answer {
  background: var(--wine);
  color: var(--white);
  border-color: var(--wine);
  box-shadow: 0 1.5rem 4rem rgba(7, 20, 47, .17);
}

.creative-edge-card__head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  font-family: var(--font-mono);
  font-size: .6rem;
  letter-spacing: .07em;
}

.creative-edge-card__head strong {
  padding: .55rem .7rem;
  border: 1px solid currentColor;
  border-radius: 999px;
  font-size: .55rem;
  font-weight: 500;
}

.creative-edge-card--answer .creative-edge-card__head strong {
  border-color: var(--acid-2);
  background: var(--acid);
}

.creative-edge-card ol {
  margin: auto 0 0;
  padding: 0;
  list-style: none;
}

.creative-edge-card li {
  padding: 1.55rem 0;
  display: grid;
  grid-template-columns: 2rem 1fr;
  gap: 1rem;
  border-top: 1px solid currentColor;
}

.creative-edge-card li > span {
  color: var(--acid);
  font-family: var(--font-mono);
  font-size: .6rem;
}

.creative-edge-card li strong {
  display: block;
  font-size: clamp(1.45rem, 2.2vw, 2.25rem);
  line-height: 1;
  letter-spacing: -.045em;
}

.creative-edge-card li p {
  max-width: 34rem;
  margin: .7rem 0 0;
  color: var(--muted);
  line-height: 1.45;
}

.creative-edge-card--answer li p {
  color: rgba(255, 255, 255, .62);
}

.creative-edge__statement {
  margin-top: .75rem;
  padding: clamp(1.75rem, 4vw, 4rem);
  display: grid;
  grid-template-columns: .38fr 1fr auto;
  align-items: center;
  gap: 3rem;
  border-radius: 1.4rem;
  background: var(--acid);
  color: var(--white);
}

.creative-edge__statement > span {
  font-family: var(--font-mono);
  font-size: .6rem;
  letter-spacing: .08em;
}

.creative-edge__statement > strong {
  max-width: 47rem;
  font-size: clamp(1.75rem, 3vw, 3.3rem);
  line-height: .98;
  letter-spacing: -.05em;
}

.creative-edge__statement a {
  margin-top: 0;
  white-space: nowrap;
}

.program-section {
  padding: clamp(6rem, 10vw, 10rem) var(--page-pad);
  background: var(--ink);
  color: var(--white);
}

.program-heading {
  max-width: var(--max-width);
  margin: 0 auto clamp(3.5rem, 7vw, 7rem);
  display: grid;
  grid-template-columns: 1.45fr 0.55fr;
  align-items: end;
  gap: 6vw;
}

.program-heading h2,
.full-deck-heading h2 {
  margin: 0;
  font-size: clamp(3.7rem, 7.5vw, 8.5rem);
  line-height: 0.8;
  letter-spacing: -0.075em;
}

.program-heading h2 em,
.full-deck-heading h2 em {
  color: var(--acid);
  font-weight: 500;
}

.program-heading > p {
  margin: 0;
  color: rgba(255,255,255,.62);
  font-size: clamp(1rem, 1.35vw, 1.25rem);
  line-height: 1.5;
}

.program-grid {
  max-width: var(--max-width);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1px;
  background: rgba(255,255,255,.25);
  border: 1px solid rgba(255,255,255,.25);
}

.program-card {
  min-height: 34rem;
  padding: clamp(1.5rem, 3vw, 3rem);
  display: flex;
  flex-direction: column;
  background: var(--ink);
}

.program-card--accent {
  background: var(--acid);
  color: var(--white);
}

.program-card--dark {
  background: var(--wine);
}

.program-card__top {
  display: flex;
  justify-content: space-between;
  font-family: var(--font-mono);
  font-size: .58rem;
  letter-spacing: .07em;
}

.program-card h3 {
  margin: auto 0 2rem;
  font-size: clamp(2.5rem, 4.2vw, 4.8rem);
  line-height: .86;
  letter-spacing: -.06em;
}

.program-card ul {
  margin: 0;
  padding: 0;
  list-style: none;
}

.program-card li {
  padding: .72rem 0;
  border-top: 1px solid currentColor;
  font-family: var(--font-mono);
  font-size: .68rem;
  opacity: .72;
}

.program-system,
.operations-grid {
  max-width: var(--max-width);
  margin: clamp(5rem, 8vw, 8rem) auto 0;
  display: grid;
  grid-template-columns: .7fr 1.3fr;
  gap: 6vw;
  align-items: start;
}

.program-system__intro h3,
.operations-copy h3 {
  margin: 0;
  font-size: clamp(2.5rem, 4.5vw, 5rem);
  line-height: .9;
  letter-spacing: -.06em;
}

.program-system__intro p {
  max-width: 34rem;
  margin: 1.3rem 0 0;
  color: rgba(255,255,255,.58);
  line-height: 1.5;
}

.test-loop {
  display: grid;
  grid-template-columns: 1fr auto 1fr auto 1fr auto 1fr;
  align-items: center;
}

.test-loop > div {
  min-height: 23rem;
  padding: 1.25rem;
  display: flex;
  flex-direction: column;
  border: 1px solid rgba(255,255,255,.28);
}

.test-loop > div > span {
  color: var(--acid);
  font-family: var(--font-mono);
  font-size: .58rem;
}

.test-loop-media {
  margin: 1.1rem 0 1.5rem;
  aspect-ratio: 4 / 3;
  overflow: hidden;
  background: #101826;
  border: 1px solid rgba(255,255,255,.22);
}

.test-loop-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 700ms var(--ease), filter 350ms ease;
}

.test-loop > div:hover .test-loop-media img {
  transform: scale(1.04);
  filter: saturate(1.08);
}

.test-loop > div > strong {
  margin-top: auto;
  font-size: 1.55rem;
  letter-spacing: -.035em;
}

.test-loop > div > small {
  margin-top: .45rem;
  color: rgba(255,255,255,.5);
  font-family: var(--font-mono);
  font-size: .52rem;
}

.test-loop > i {
  padding: .5rem;
  color: var(--acid);
  font-style: normal;
}

.operations-grid {
  padding-top: clamp(4rem, 7vw, 7rem);
  border-top: 1px solid rgba(255,255,255,.22);
}

.operations-timeline {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  border-top: 1px solid rgba(255,255,255,.28);
  border-left: 1px solid rgba(255,255,255,.28);
}

.operations-timeline article {
  min-height: 15rem;
  padding: 1.35rem;
  display: flex;
  flex-direction: column;
  border-right: 1px solid rgba(255,255,255,.28);
  border-bottom: 1px solid rgba(255,255,255,.28);
}

.operations-timeline span {
  color: var(--acid);
  font-family: var(--font-mono);
  font-size: .58rem;
}

.operation-icon {
  width: 3rem;
  height: 3rem;
  margin: 1.35rem 0 1.8rem;
  display: grid;
  place-items: center;
  color: var(--acid);
  border: 1px solid rgba(255,255,255,.28);
  transition: background 250ms ease, color 250ms ease, border-color 250ms ease;
}

.operation-icon svg {
  width: 1.45rem;
  height: 1.45rem;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.5;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.operations-timeline article:hover .operation-icon {
  background: var(--acid);
  color: var(--white);
  border-color: var(--acid);
}

.operations-timeline strong {
  margin-top: auto;
  font-size: 1.5rem;
}

.operations-timeline p {
  margin: .55rem 0 0;
  color: rgba(255,255,255,.52);
  font-size: .75rem;
  line-height: 1.4;
}

.section {
  padding: clamp(6rem, 10vw, 10rem) var(--page-pad);
}

.section-heading,
.approach-title {
  max-width: var(--max-width);
  margin: 0 auto clamp(4rem, 8vw, 8rem);
  display: grid;
  grid-template-columns: 1.55fr 0.45fr;
  align-items: end;
  gap: 5vw;
}

.section-index {
  display: block;
  margin-bottom: 1.5rem;
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.1em;
}

.section-heading h2,
.approach-title h2 {
  margin: 0;
  font-size: clamp(3.4rem, 7vw, 8rem);
}

.section-heading > p {
  margin: 0;
  font-size: clamp(1rem, 1.25vw, 1.2rem);
  line-height: 1.5;
  letter-spacing: -0.02em;
}

.ads-grid {
  max-width: var(--max-width);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1px;
  background: var(--ink);
  border: 1px solid var(--ink);
}

.ad-case {
  position: relative;
  min-height: 40rem;
  padding: clamp(1.5rem, 3.5vw, 3.5rem);
  display: flex;
  flex-direction: column;
  overflow: hidden;
  transition: transform 350ms var(--ease);
}

.ad-case:hover {
  z-index: 2;
  transform: translateY(-0.4rem);
}

.ad-case--blue { background: var(--acid); color: var(--white); }
.ad-case--ink { background: var(--ink); color: var(--white); }
.ad-case--paper { background: var(--paper-2); }
.ad-case--wine { background: var(--wine); color: var(--white); }

.case-head {
  display: flex;
  justify-content: space-between;
  font-family: var(--font-mono);
  font-size: 0.64rem;
  letter-spacing: 0.08em;
}

.ad-main-number {
  margin-top: auto;
  font-size: clamp(7rem, 14vw, 14rem);
  line-height: 0.74;
  letter-spacing: -0.09em;
  font-weight: 750;
}

.ad-case h3 {
  max-width: 34rem;
  margin: 1.5rem 0 0;
  font-size: clamp(2rem, 3.6vw, 4rem);
  line-height: 0.95;
  letter-spacing: -0.055em;
}

.ad-case > p {
  max-width: 37rem;
  margin: 1.3rem 0 2rem;
  opacity: 0.78;
  font-size: 1rem;
  line-height: 1.48;
}

.case-tags {
  margin-top: auto;
  display: flex;
  flex-wrap: wrap;
  gap: 0.45rem;
}

.case-tags span {
  padding: 0.5rem 0.7rem;
  border: 1px solid currentColor;
  border-radius: 3rem;
  font-family: var(--font-mono);
  font-size: 0.58rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.case-library {
  max-width: var(--max-width);
  margin: clamp(5rem, 9vw, 9rem) auto 0;
  padding-top: clamp(3rem, 6vw, 6rem);
  border-top: 1px solid var(--line);
}

.case-library__head {
  margin-bottom: clamp(3rem, 5vw, 5rem);
}

.case-library__head .section-index {
  margin-bottom: 1rem;
}

.case-library__head h3 {
  margin: 0;
  max-width: 15em;
  font-size: clamp(2.5rem, 5vw, 5.5rem);
  line-height: 1;
  letter-spacing: -0.06em;
}

.button-outline {
  flex: 0 0 auto;
  border-color: var(--ink);
  background: transparent;
}

.button-outline:hover,
.button-outline:focus-visible {
  background: var(--ink);
  color: var(--white);
}

.documented-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  border-top: 1px solid var(--ink);
  border-left: 1px solid var(--ink);
}

.documented-case {
  min-height: 19rem;
  padding: clamp(1.25rem, 2.2vw, 2.2rem);
  display: flex;
  flex-direction: column;
  border-right: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  transition: background 250ms ease, color 250ms ease;
}

.documented-case:hover {
  background: var(--ink);
  color: var(--white);
}

.documented-case > div {
  display: flex;
  justify-content: space-between;
  font-family: var(--font-mono);
  font-size: 0.56rem;
  letter-spacing: 0.07em;
}

.documented-case > div span:first-child {
  color: var(--acid);
}

.documented-case > strong {
  margin-top: auto;
  font-size: clamp(3rem, 5vw, 5rem);
  line-height: 0.8;
  letter-spacing: -0.07em;
}

.documented-case h4 {
  margin: 1.2rem 0 0;
  font-size: 1.25rem;
  letter-spacing: -0.035em;
}

.documented-case p {
  margin: 0.65rem 0 0;
  color: var(--muted);
  font-size: 0.78rem;
  line-height: 1.4;
}

.documented-case:hover p {
  color: rgba(255,255,255,.6);
}

.full-deck-section {
  padding: clamp(6rem, 10vw, 10rem) var(--page-pad);
  background: #d9d6ce;
  color: var(--ink);
}

.full-deck-heading {
  max-width: var(--max-width);
  margin: 0 auto clamp(4.5rem, 8vw, 8rem);
  padding-bottom: clamp(3rem, 5vw, 5rem);
  display: grid;
  grid-template-columns: 1fr;
  align-items: stretch;
  gap: 6vw;
  border-bottom: 1px solid rgba(17,17,15,.45);
}

.full-deck-heading h2 {
  line-height: .88;
}

.full-deck-heading__side {
  padding-left: clamp(1.5rem, 3vw, 3rem);
  display: flex;
  align-items: flex-end;
  border-left: 1px solid rgba(17,17,15,.35);
}

.full-deck-heading__side p {
  margin: 0;
  max-width: 31rem;
  color: var(--muted);
  font-size: 1rem;
  line-height: 1.5;
}

.deck-jump {
  max-width: var(--max-width);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  border-top: 1px solid var(--ink);
  border-left: 1px solid var(--ink);
}

.deck-jump a {
  padding: 1rem;
  display: flex;
  align-items: center;
  gap: .7rem;
  border-right: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  font-size: .7rem;
  font-weight: 650;
  transition: background 200ms ease, color 200ms ease;
}

.deck-jump a:hover,
.deck-jump a:focus-visible {
  background: var(--ink);
  color: var(--white);
}

.deck-jump span {
  font-family: var(--font-mono);
  font-size: .52rem;
}

.deck-group {
  max-width: var(--max-width);
  margin: clamp(5rem, 9vw, 9rem) auto 0;
  scroll-margin-top: 5.5rem;
}

#deck-results {
  margin-top: 0;
}

#deck-results .deck-group__head h3 {
  justify-self: center;
  text-align: center;
}

.deck-group__head {
  padding-bottom: 1.1rem;
  display: grid;
  grid-template-columns: .35fr 1fr .35fr;
  align-items: end;
  border-bottom: 1px solid var(--ink);
}

.deck-group__head span {
  font-family: var(--font-mono);
  font-size: .6rem;
  letter-spacing: .08em;
}

.deck-group__head span:last-child {
  justify-self: end;
}

.deck-group__head h3 {
  margin: 0;
  font-size: clamp(2rem, 3.5vw, 3.8rem);
  line-height: .95;
  letter-spacing: -.055em;
}

.deck-gallery {
  margin-top: 1.25rem;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1.25rem;
}

.deck-page {
  margin: 0;
}

.deck-page--wide {
  grid-column: 1 / -1;
}

.deck-page > a {
  display: block;
  overflow: hidden;
  background: white;
  border: 1px solid rgba(17,17,15,.45);
  box-shadow: 0 1.2rem 2.5rem rgba(17,17,15,.08);
  transition: transform 350ms var(--ease), box-shadow 350ms var(--ease);
}

.deck-page > a:hover,
.deck-page > a:focus-visible {
  transform: translateY(-.35rem);
  box-shadow: 0 2rem 4rem rgba(17,17,15,.16);
}

.deck-page img {
  width: 100%;
  height: auto;
}

.deck-page figcaption {
  padding: .8rem .1rem 0;
  display: flex;
  justify-content: space-between;
  gap: 1rem;
}

.deck-page figcaption span {
  color: var(--acid);
  font-family: var(--font-mono);
  font-size: .58rem;
}

.deck-page figcaption strong {
  font-size: .78rem;
  font-weight: 600;
  text-align: right;
}

.spend-shift {
  margin-top: auto;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: end;
  gap: 1rem;
  padding-bottom: 2.5rem;
  border-bottom: 1px solid rgba(255, 255, 255, 0.25);
}

.spend-shift div:not(.shift-arrow) {
  display: flex;
  flex-direction: column;
  gap: 0.6rem;
}

.spend-shift span {
  color: rgba(255, 255, 255, 0.55);
  font-family: var(--font-mono);
  font-size: 0.57rem;
}

.spend-shift strong {
  font-size: clamp(1.8rem, 3.3vw, 3.8rem);
  letter-spacing: -0.055em;
}

.shift-arrow {
  color: var(--acid);
  font-size: 2rem;
}

.lead-lift {
  margin: 2rem 0;
  display: flex;
  align-items: end;
  gap: 1rem;
}

.lead-lift strong {
  color: var(--acid);
  font-size: clamp(4rem, 8vw, 8.5rem);
  line-height: 0.75;
  letter-spacing: -0.08em;
}

.lead-lift span {
  max-width: 7rem;
  font-size: 0.75rem;
  line-height: 1.2;
}

.commerce-equation {
  margin-top: auto;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 1rem;
}

.commerce-equation div {
  display: flex;
  flex-direction: column;
  gap: 0.65rem;
}

.commerce-equation strong {
  font-size: clamp(2.2rem, 4vw, 4.5rem);
  line-height: 0.9;
  letter-spacing: -0.065em;
}

.commerce-equation div:last-child strong { color: var(--acid); }
.commerce-equation div span { font-family: var(--font-mono); font-size: 0.65rem; }
.equation-mark { font-family: var(--font-mono); font-size: 1.5rem; }

.roas-number {
  position: relative;
  z-index: 2;
  margin-top: auto;
  color: var(--acid-2);
  font-size: clamp(8rem, 16vw, 16rem);
  line-height: 0.72;
  letter-spacing: -0.09em;
  font-weight: 750;
}

.roas-number small {
  display: inline-block;
  margin-left: .14em;
  font-size: 0.25em;
  letter-spacing: 0;
}

.roas-orbit {
  position: absolute;
  top: 18%;
  right: -10%;
  width: 72%;
  aspect-ratio: 1;
  border: 1px solid rgba(255,255,255,.18);
  border-radius: 50%;
}

.roas-orbit::before,
.roas-orbit::after {
  content: "";
  position: absolute;
  inset: 15%;
  border: 1px solid rgba(255,255,255,.12);
  border-radius: 50%;
}

.roas-orbit::after { inset: 32%; }

.roas-orbit span {
  position: absolute;
  width: 0.6rem;
  aspect-ratio: 1;
  border-radius: 50%;
  background: var(--acid);
}

.roas-orbit span:first-child { top: 9%; left: 22%; }
.roas-orbit span:last-child { right: 1%; bottom: 42%; }

.websites-section {
  background: var(--ink);
  color: var(--white);
}

.section-heading--light > p { color: rgba(255, 253, 250, 0.65); }

.site-cases {
  max-width: var(--max-width);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(4rem, 9vw, 9rem) clamp(1.5rem, 4vw, 4rem);
}

.site-case--wide {
  grid-column: 1 / -1;
  display: grid;
  grid-template-columns: minmax(0, 1.5fr) minmax(16rem, 0.5fr);
  align-items: end;
  gap: clamp(2rem, 5vw, 5rem);
}

.site-case--reverse {
  grid-template-columns: minmax(16rem, 0.5fr) minmax(0, 1.5fr);
}

.site-case--reverse .browser-frame { order: 2; }

.browser-frame {
  background: #d8d5ce;
  border: 1px solid rgba(255,255,255,.18);
  box-shadow: 0 2.5rem 6rem rgba(0,0,0,.38);
  overflow: hidden;
  transition: transform 500ms var(--ease), box-shadow 500ms var(--ease);
}

.site-case:hover .browser-frame {
  transform: translateY(-0.6rem);
  box-shadow: 0 3.5rem 8rem rgba(0,0,0,.48);
}

.browser-bar {
  height: 2.3rem;
  padding: 0 0.8rem;
  display: flex;
  align-items: center;
  gap: 0.35rem;
  background: #e9e7e1;
  color: #6b6963;
  font-family: var(--font-mono);
  font-size: 0.5rem;
}

.browser-bar i {
  width: 0.42rem;
  aspect-ratio: 1;
  border-radius: 50%;
  background: #b4b0a9;
}

.browser-bar span {
  margin-left: 0.6rem;
}

.site-preview {
  position: relative;
  aspect-ratio: 16 / 9;
  overflow: hidden;
}

.browser-frame--portrait .site-preview {
  aspect-ratio: 1 / 1.08;
}

.site-preview > img:not(.tin) {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 900ms var(--ease);
}

.site-case:hover .site-preview > img:not(.tin) { transform: scale(1.035); }

.portfolio-frame {
  display: block;
  color: inherit;
  cursor: pointer;
}

.portfolio-preview > img {
  object-position: top center;
}

.rasad-preview > img {
  object-position: center;
}

.tls-helper-preview > img {
  object-position: center;
}

.browser-frame--portrait .portfolio-preview {
  aspect-ratio: 16 / 10;
}

.portfolio-preview::after {
  background: linear-gradient(to bottom, transparent 68%, rgba(0,0,0,.16));
}

.site-preview::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(to bottom, rgba(0,0,0,.02), rgba(0,0,0,.45));
}

.preview-overlay {
  position: absolute;
  z-index: 3;
  inset: 0;
  padding: clamp(1.5rem, 4vw, 4rem);
  display: flex;
  flex-direction: column;
  color: white;
}

.preview-overlay--center {
  align-items: center;
  justify-content: center;
  text-align: center;
}

.preview-overlay span,
.amarah-nav {
  font-family: var(--font-mono);
  font-size: clamp(0.45rem, 0.8vw, 0.7rem);
  letter-spacing: 0.17em;
}

.preview-overlay strong {
  margin-top: 0.5rem;
  font-size: clamp(1.6rem, 4.3vw, 4.7rem);
  line-height: 0.92;
  letter-spacing: -0.055em;
}

.preview-button {
  margin-top: 1.3rem;
  padding: 0.65rem 0.8rem;
  background: rgba(255,255,255,.9);
  color: var(--ink);
  font-family: var(--font-mono);
  font-size: 0.48rem;
  letter-spacing: 0.08em;
}

.zarvan-preview::after { background: linear-gradient(to top, rgba(9,8,4,.85), rgba(9,8,4,.02) 70%); }
.preview-overlay--bottom { justify-content: flex-end; }
.preview-overlay--bottom strong { font-weight: 450; }

.amarah-preview::after { background: linear-gradient(to top, rgba(13,17,14,.74), transparent 65%); }
.amarah-nav {
  position: absolute;
  z-index: 4;
  top: 0;
  left: 0;
  right: 0;
  padding: 1.2rem;
  display: flex;
  justify-content: space-between;
  color: white;
}
.amarah-nav span:first-child { font-weight: 700; font-family: var(--font-display); font-size: .75rem; }
.preview-overlay--light { color: #fffdf6; }

.saint-preview {
  background: #0d173d;
  color: #d9c597;
  display: grid;
  place-items: center;
}

.saint-preview::after {
  background: radial-gradient(circle at 50% 50%, rgba(80, 109, 181, 0.28), transparent 60%);
}

.saint-wordmark {
  position: absolute;
  z-index: 3;
  top: 9%;
  font-size: clamp(1.7rem, 4vw, 4.5rem);
  font-weight: 450;
  letter-spacing: 0.12em;
}

.saint-rule {
  position: absolute;
  z-index: 3;
  left: 8%;
  right: 8%;
  top: 23%;
  height: 1px;
  background: rgba(217, 197, 151, .5);
}

.saint-preview > p {
  position: absolute;
  z-index: 3;
  top: 25%;
  font-family: var(--font-mono);
  font-size: clamp(.4rem, .7vw, .65rem);
  letter-spacing: .17em;
}

.tin {
  position: absolute;
  z-index: 2;
  bottom: -14%;
  width: 47%;
  filter: drop-shadow(0 2rem 2.5rem rgba(0,0,0,.55));
  transition: transform 700ms var(--ease);
}

.tin-one { left: 13%; transform: rotate(-8deg); }
.tin-two { right: 12%; transform: rotate(10deg) translateY(-6%); }
.site-case:hover .tin-one { transform: rotate(-11deg) translate(-2%, -3%); }
.site-case:hover .tin-two { transform: rotate(13deg) translate(2%, -9%); }

.site-copy {
  padding-top: 1.6rem;
}

.site-copy > div:first-child {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-bottom: 1rem;
  border-bottom: 1px solid rgba(255,255,255,.2);
  font-family: var(--font-mono);
  font-size: 0.6rem;
  letter-spacing: 0.08em;
}

.case-number { color: var(--acid); }
.case-type { color: rgba(255,255,255,.55); }

.site-copy h3 {
  margin: 1.35rem 0 0;
  font-size: clamp(2.25rem, 4.8vw, 5.5rem);
  line-height: 0.9;
  letter-spacing: -0.06em;
}

.site-copy p {
  max-width: 35rem;
  margin: 1.1rem 0 0;
  color: rgba(255,255,255,.68);
  font-size: 1rem;
  line-height: 1.45;
}

.site-copy ul {
  margin: 1.3rem 0 0;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: .45rem;
  list-style: none;
}

.site-copy li {
  padding: .45rem .65rem;
  border: 1px solid rgba(255,255,255,.25);
  border-radius: 2rem;
  font-family: var(--font-mono);
  font-size: .55rem;
  color: rgba(255,255,255,.72);
}

.case-live-link {
  width: fit-content;
  margin-top: 1.3rem;
  padding-bottom: .3rem;
  display: inline-flex;
  align-items: center;
  gap: .8rem;
  border-bottom: 1px solid rgba(255,255,255,.6);
  color: var(--white);
  font-family: var(--font-mono);
  font-size: .62rem;
  letter-spacing: .07em;
  text-transform: uppercase;
}

.case-live-link span {
  color: var(--acid);
  transition: transform 250ms var(--ease);
}

.case-live-link:hover span,
.case-live-link:focus-visible span {
  transform: translate(.18rem, -.18rem);
}

.next-collection {
  padding: clamp(4rem, 8vw, 8rem) var(--page-pad);
  display: grid;
  grid-template-columns: 0.4fr 1.3fr 0.55fr;
  align-items: end;
  gap: 3vw;
  background: var(--acid);
  color: var(--white);
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  overflow: hidden;
}

.next-collection--ads {
  background: var(--paper);
  color: var(--ink);
}

.next-collection__index,
.next-collection__count {
  font-family: var(--font-mono);
  font-size: 0.65rem;
  letter-spacing: 0.07em;
}

.next-collection strong {
  font-size: clamp(3.8rem, 8vw, 9rem);
  line-height: 0.78;
  letter-spacing: -0.075em;
}

.next-collection strong em {
  font-weight: 500;
}

.next-collection__count {
  justify-self: end;
  display: flex;
  align-items: center;
  gap: 1.5rem;
}

.next-collection__count i {
  font-family: var(--font-display);
  font-size: 1.4rem;
  font-style: normal;
  transition: transform 300ms var(--ease);
}

.next-collection:hover .next-collection__count i,
.next-collection:focus-visible .next-collection__count i {
  transform: translateX(0.7rem);
}

.approach-section {
  padding: clamp(6rem, 10vw, 10rem) var(--page-pad) 0;
}

.approach-title {
  grid-template-columns: 1fr;
  margin-bottom: clamp(3rem, 6vw, 6rem);
}

.approach-diagram {
  max-width: var(--max-width);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr auto 1fr auto 1fr;
  align-items: center;
}

.approach-card {
  min-height: 23rem;
  padding: clamp(1.5rem, 3vw, 3rem);
  display: flex;
  flex-direction: column;
  border: 1px solid var(--ink);
}

.approach-step {
  font-family: var(--font-mono);
  font-size: .65rem;
}

.approach-media {
  position: relative;
  margin: 1.5rem 0 2.25rem;
  aspect-ratio: 16 / 9;
  overflow: hidden;
  background: var(--white);
  border: 1px solid var(--line);
}

.approach-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 700ms var(--ease), filter 350ms ease;
}

.approach-media > span {
  position: absolute;
  left: .65rem;
  bottom: .65rem;
  padding: .42rem .55rem;
  background: rgba(7, 20, 47, .88);
  color: var(--white);
  font-family: var(--font-mono);
  font-size: .48rem;
  letter-spacing: .07em;
  backdrop-filter: blur(8px);
}

.approach-card:hover .approach-media img {
  transform: scale(1.035);
  filter: saturate(1.05);
}

.approach-card h3 {
  margin: auto 0 1rem;
  font-size: clamp(2rem, 3.6vw, 3.75rem);
  line-height: .95;
  letter-spacing: -.055em;
}

.approach-card p {
  margin: 0;
  max-width: 24rem;
  color: var(--muted);
  line-height: 1.45;
}

.approach-join {
  width: clamp(3.5rem, 7vw, 7rem);
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: .55rem;
}

.approach-join span {
  font-family: var(--font-mono);
  font-size: .48rem;
  letter-spacing: .08em;
}

.approach-join i {
  color: var(--acid);
  font-style: normal;
  font-size: 1.4rem;
}

.capability-row {
  max-width: var(--max-width);
  margin: clamp(4rem, 7vw, 7rem) auto 0;
  display: flex;
  justify-content: center;
  flex-wrap: wrap;
  border-top: 1px solid var(--line);
}

.capability-row span {
  flex: 1;
  min-width: 9rem;
  padding: 1.2rem .75rem;
  text-align: center;
  border-right: 1px solid var(--line);
  font-family: var(--font-mono);
  font-size: .62rem;
}

.capability-row span:last-child { border-right: 0; }

.contact-section {
  margin-top: clamp(6rem, 10vw, 10rem);
  padding: clamp(5rem, 10vw, 10rem) var(--page-pad);
  display: grid;
  grid-template-columns: 1.4fr .6fr;
  align-items: end;
  gap: 7vw;
  background: var(--ink);
  color: var(--white);
}

.eyebrow--light { color: rgba(255,255,255,.6); }
.contact-copy h2 {
  font-size: clamp(5rem, 11vw, 12rem);
}

.website-page .contact-copy h2 {
  line-height: .9;
}

.website-page .contact-copy h2 em {
  display: inline-block;
  margin-top: .12em;
}

/* AI ads collection */
.ai-hero {
  min-height: 100svh;
  padding: clamp(8rem, 13vh, 10rem) var(--page-pad) clamp(4rem, 7vw, 7rem);
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(20rem, .55fr);
  align-items: center;
  gap: clamp(3rem, 7vw, 8rem);
  overflow: hidden;
  border-bottom: 1px solid var(--line);
}

.ai-hero__copy,
.ai-hero__visual {
  position: relative;
  z-index: 2;
}

.ai-hero__copy {
  max-width: 68rem;
}

.ai-hero__copy .eyebrow {
  margin-top: 1.5rem;
}

.ai-hero h1 {
  margin: 2rem 0 0;
  font-size: clamp(5rem, 9.5vw, 10rem);
  line-height: .82;
  letter-spacing: -.078em;
}

.ai-hero h1 em,
.ai-promise h2 em,
.ai-work-intro h2 em,
.ai-closing h2 em {
  color: var(--acid);
  font-weight: 500;
}

.ai-hero__lede {
  max-width: 44rem;
  margin: 2rem 0 0;
  font-size: clamp(1.15rem, 1.55vw, 1.45rem);
  line-height: 1.4;
  letter-spacing: -.025em;
}

.ai-hero__arabic {
  width: fit-content;
  margin: .75rem 0 0;
  color: var(--muted);
  font-size: .95rem;
}

.ai-platforms {
  margin-top: 2rem;
  display: flex;
  flex-wrap: wrap;
  gap: .55rem;
}

.ai-platforms span {
  padding: .55rem .9rem;
  border: 1px solid var(--ink);
  border-radius: 999px;
  font-family: var(--font-mono);
  font-size: .58rem;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.ai-platforms span:first-child {
  background: var(--acid);
  border-color: var(--acid);
  color: white;
}

.ai-hero__visual {
  justify-self: end;
  width: min(100%, 30rem);
  margin: 0;
  padding: clamp(.7rem, 1.2vw, 1rem);
  background: var(--white);
  border: 1px solid var(--ink);
  box-shadow: 1.25rem 1.25rem 0 var(--acid);
  transform: rotate(1.2deg);
}

.ai-hero__visual picture,
.ai-hero__visual img {
  display: block;
  width: 100%;
}

.ai-hero__visual img {
  height: auto;
  max-height: 63svh;
  object-fit: cover;
  object-position: center top;
}

.ai-hero__visual figcaption {
  padding: 1rem .15rem .1rem;
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  font-size: .72rem;
}

.ai-hero__visual figcaption span {
  color: var(--acid);
  font-family: var(--font-mono);
  font-size: .54rem;
}

.ai-promise,
.ai-work-intro,
.ai-industry,
.ai-closing {
  padding: clamp(6rem, 10vw, 10rem) var(--page-pad);
}

.ai-promise {
  max-width: var(--max-width);
  margin: 0 auto;
}

.ai-promise__intro {
  display: grid;
  grid-template-columns: .45fr 1.55fr;
  align-items: start;
  gap: 4vw;
}

.ai-promise h2,
.ai-work-intro h2,
.ai-closing h2 {
  margin: 0;
  font-size: clamp(3.6rem, 7.5vw, 8.5rem);
  line-height: .84;
  letter-spacing: -.072em;
}

.ai-promise__grid {
  margin-top: clamp(4rem, 7vw, 7rem);
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-top: 1px solid var(--ink);
  border-left: 1px solid var(--ink);
}

.ai-promise__grid article {
  min-height: 19rem;
  padding: clamp(1.5rem, 3vw, 3rem);
  display: flex;
  flex-direction: column;
  border-right: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.ai-promise__grid article > span {
  color: var(--acid);
  font-family: var(--font-mono);
  font-size: .62rem;
}

.ai-promise__icon {
  width: 4.25rem;
  height: 4.25rem;
  margin-top: 2rem;
  display: grid;
  place-items: center;
  color: var(--acid);
  background: linear-gradient(145deg, rgba(22, 95, 255, .14), rgba(22, 95, 255, .03));
  border: 1px solid rgba(22, 95, 255, .55);
  border-radius: 50%;
}

.ai-promise__icon svg {
  width: 2.15rem;
  height: 2.15rem;
  stroke: currentColor;
  stroke-width: 1.7;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.ai-promise__grid h3 {
  margin: auto 0 .8rem;
  font-size: clamp(2rem, 3.2vw, 3.8rem);
  letter-spacing: -.055em;
}

.ai-promise__grid p {
  max-width: 24rem;
  margin: 0;
  color: var(--muted);
  line-height: 1.45;
}

.ai-work-intro {
  display: grid;
  grid-template-columns: 1.3fr .7fr;
  align-items: end;
  gap: 6vw;
  background: var(--ink);
  color: var(--white);
}

.ai-work-intro > p {
  max-width: 30rem;
  margin: 0;
  color: rgba(255,255,255,.62);
  font-size: 1.15rem;
  line-height: 1.5;
}

.ai-industry {
  content-visibility: auto;
  contain-intrinsic-size: auto 1050px;
  border-bottom: 1px solid var(--line);
}

.ai-industry--tint {
  background: #e3e8f1;
}

.ai-industry--dark {
  background: var(--blue);
  color: var(--white);
}

.ai-industry__head {
  max-width: var(--max-width);
  margin: 0 auto clamp(3rem, 5vw, 5rem);
  padding-bottom: clamp(1.5rem, 2.5vw, 2.5rem);
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 3rem;
  border-bottom: 1px solid currentColor;
}

.ai-industry__head > div > span {
  color: var(--acid);
  font-family: var(--font-mono);
  font-size: .62rem;
  letter-spacing: .08em;
}

.ai-industry__head h2 {
  margin: .75rem 0 0;
  font-size: clamp(3.7rem, 7vw, 7.5rem);
  line-height: .82;
  letter-spacing: -.07em;
}

.ai-industry__head > p {
  max-width: 26rem;
  margin: 0;
  color: var(--muted);
  text-align: right;
  line-height: 1.45;
}

.ai-industry__head > p span {
  display: inline-block;
  margin-top: .4rem;
}

.ai-industry--dark .ai-industry__head > p {
  color: rgba(255,255,255,.6);
}

.ai-media-grid {
  max-width: var(--max-width);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  align-items: end;
  gap: clamp(.55rem, 1.2vw, 1.25rem);
}

.ai-media-card {
  position: relative;
  margin: 0;
  overflow: hidden;
  background: #d9d6ce;
  border: 1px solid currentColor;
}

.ai-media-card--square {
  aspect-ratio: 1;
}

.ai-media-card--portrait {
  aspect-ratio: 9 / 16;
}

.ai-media-card img,
.ai-media-card video {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
}

.ai-media-card img {
  transition: transform 650ms var(--ease);
}

.ai-media-card:hover img {
  transform: scale(1.025);
}

.ai-media-card figcaption {
  position: absolute;
  z-index: 3;
  top: .65rem;
  left: .65rem;
  padding: .35rem .5rem;
  background: rgba(255,253,250,.9);
  color: var(--ink);
  font-family: var(--font-mono);
  font-size: .5rem;
  letter-spacing: .06em;
}

.ai-video-card::after {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 1;
  pointer-events: none;
  background: linear-gradient(to top, rgba(7,20,47,.55), transparent 45%);
}

.ai-video-toggle {
  position: absolute;
  z-index: 4;
  right: .75rem;
  bottom: .75rem;
  min-height: 2.7rem;
  padding: 0 .85rem;
  display: inline-flex;
  align-items: center;
  gap: .6rem;
  border: 0;
  background: var(--acid);
  color: white;
  cursor: pointer;
}

.ai-video-toggle span {
  font-size: .75rem;
}

.ai-video-toggle b {
  font-family: var(--font-mono);
  font-size: .52rem;
  font-weight: 500;
  letter-spacing: .05em;
}

.ai-video-card.is-playing::after,
.ai-video-card.is-playing .ai-video-toggle {
  opacity: 0;
  transition: opacity 200ms ease;
}

.ai-video-card.is-playing:hover::after,
.ai-video-card.is-playing:hover .ai-video-toggle,
.ai-video-card.is-playing:focus-within .ai-video-toggle {
  opacity: 1;
}

.ai-closing {
  min-height: 88svh;
  display: grid;
  grid-template-columns: minmax(18rem, .55fr) minmax(0, 1.45fr);
  align-items: center;
  gap: clamp(3rem, 8vw, 9rem);
  background: var(--ink);
  color: var(--white);
}

.ai-closing > img {
  width: min(100%, 30rem);
  height: auto;
  max-height: 62svh;
  justify-self: center;
  object-fit: cover;
  object-position: center top;
  border: 1px solid rgba(255,255,255,.3);
}

.ai-closing__copy p {
  max-width: 38rem;
  margin: 2rem 0 0;
  color: rgba(255,255,255,.65);
  font-size: 1.2rem;
  line-height: 1.5;
}

.ai-closing .contact-email {
  margin-top: 2rem;
  font-size: .82rem;
}

@media (max-width: 1000px) {
  .ai-hero {
    grid-template-columns: 1fr .62fr;
    gap: 3rem;
  }

  .ai-hero__visual {
    box-shadow: .8rem .8rem 0 var(--acid);
  }

  .ai-promise__intro,
  .ai-work-intro {
    grid-template-columns: 1fr;
  }

  .ai-media-grid {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    align-items: start;
  }

  .ai-media-card:nth-child(4),
  .ai-media-card:nth-child(5) {
    margin-top: 1rem;
  }
}

@media (max-width: 700px) {
  .ai-hero {
    min-height: auto;
    padding: 6.75rem var(--page-pad) 4.75rem;
    grid-template-columns: 1fr;
    gap: 3rem;
  }

  .ai-hero h1 {
    margin-top: 1.35rem;
    font-size: clamp(3.8rem, 18vw, 5.35rem);
    line-height: .87;
  }

  .ai-hero__lede {
    margin-top: 1.5rem;
    font-size: 1.05rem;
    line-height: 1.5;
  }

  .ai-hero__visual {
    justify-self: center;
    width: calc(100% - .55rem);
    padding: .55rem;
    box-shadow: .55rem .55rem 0 var(--acid);
    transform: none;
  }

  .ai-hero__visual img {
    max-height: none;
  }

  .ai-hero__visual figcaption {
    flex-direction: column;
  }

  .collection-tabs a {
    min-height: 3rem;
    padding: .65rem .55rem;
    gap: .4rem;
    font-size: .62rem;
  }

  .ai-promise,
  .ai-work-intro,
  .ai-industry,
  .ai-closing {
    padding: 4.75rem var(--page-pad);
  }

  .ai-promise__grid {
    margin-top: 3rem;
    grid-template-columns: 1fr;
  }

  .ai-promise__grid article {
    min-height: 13rem;
    padding: 1.35rem;
  }

  .ai-promise__icon {
    width: 3.6rem;
    height: 3.6rem;
    margin-top: 1.25rem;
  }

  .ai-promise__icon svg {
    width: 1.85rem;
    height: 1.85rem;
  }

  .ai-work-intro h2,
  .ai-promise h2,
  .ai-closing h2 {
    font-size: clamp(3.25rem, 16vw, 4.2rem);
    line-height: .88;
  }

  .ai-work-intro { gap: 1.5rem; }
  .ai-work-intro > p { font-size: 1rem; }

  .ai-industry__head {
    align-items: flex-start;
    flex-direction: column;
    gap: 1rem;
    margin-bottom: 2rem;
  }

  .ai-industry__head h2 {
    font-size: clamp(3.1rem, 15vw, 4rem);
  }

  .ai-industry__head > p {
    text-align: left;
  }

  .ai-media-grid {
    width: auto;
    margin-right: calc(var(--page-pad) * -1);
    padding: 0 var(--page-pad) .75rem 0;
    display: flex;
    align-items: flex-start;
    gap: .75rem;
    overflow-x: auto;
    overscroll-behavior-inline: contain;
    scroll-snap-type: inline mandatory;
    scrollbar-width: none;
  }

  .ai-media-grid::-webkit-scrollbar {
    display: none;
  }

  .ai-media-card,
  .ai-media-card:nth-child(4),
  .ai-media-card:nth-child(5),
  .ai-media-card:last-child {
    width: auto;
    margin-top: 0;
    flex: 0 0 min(78vw, 21rem);
    scroll-snap-align: start;
    scroll-snap-stop: always;
  }

  .ai-video-toggle {
    min-width: 7.5rem;
    min-height: 3rem;
    justify-content: center;
  }

  .ai-closing {
    min-height: auto;
    grid-template-columns: 1fr;
    gap: 2.5rem;
  }

  .ai-closing > img {
    width: 100%;
    max-height: 62svh;
  }

  .ai-closing__copy p {
    margin-top: 1.5rem;
    font-size: 1.05rem;
  }
}

.contact-side p {
  margin: 0 0 2rem;
  color: rgba(255,255,255,.68);
  font-size: clamp(1.1rem, 1.6vw, 1.45rem);
  line-height: 1.45;
  letter-spacing: -.02em;
}

.button-accent {
  width: 100%;
  justify-content: space-between;
  background: var(--acid);
  color: var(--white);
}

.button-accent:hover,
.button-accent:focus-visible {
  background: var(--white);
  color: var(--ink);
}

.contact-email {
  display: inline-block;
  margin-top: 1.4rem;
  color: rgba(255,255,255,.55);
  border-bottom: 1px solid rgba(255,255,255,.3);
  font-family: var(--font-mono);
  font-size: .7rem;
}

.site-footer {
  padding: 2rem var(--page-pad);
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 1rem;
  background: var(--ink);
  color: var(--white);
  border-top: 1px solid rgba(255,255,255,.15);
}

.brand--footer { color: var(--white); }
.site-footer p,
.site-footer > div { margin: 0; color: rgba(255,255,255,.5); font-size: .65rem; }
.site-footer > div { justify-self: end; display: flex; gap: 1.5rem; font-family: var(--font-mono); }

.js .reveal {
  opacity: 0;
  transform: translateY(2rem);
  transition: opacity 800ms var(--ease), transform 800ms var(--ease);
}

.js .reveal.is-visible {
  opacity: 1;
  transform: none;
}

.reveal-delay-1 { transition-delay: 100ms; }
.reveal-delay-2 { transition-delay: 200ms; }
.reveal-delay-3 { transition-delay: 300ms; }

@keyframes chart-in {
  from { transform: scaleY(0); }
  to { transform: scaleY(1); }
}

@media (max-width: 1000px) {
  .site-header { grid-template-columns: 1fr; }
  .desktop-nav,
  .header-cta { display: none; }
  .hero { grid-template-columns: 1fr; padding-top: 9rem; }
  .hero-proof { justify-self: stretch; width: 100%; min-height: 27rem; }
  .proof-strip { grid-template-columns: repeat(3, 1fr); }
  .proof-strip__intro { grid-column: 1 / -1; border-bottom: 1px solid var(--line); }
  .proof-strip > div:first-child { padding-left: 0; padding-right: 0; }
  .section-heading { grid-template-columns: 1fr; align-items: start; }
  .section-heading > p { max-width: 38rem; }
  .site-case--wide,
  .site-case--reverse { grid-template-columns: 1fr; }
  .site-case--reverse .browser-frame { order: initial; }
  .approach-diagram { grid-template-columns: 1fr; }
  .approach-join { width: auto; height: 4rem; justify-content: center; }
  .approach-join i { transform: rotate(90deg); }
  .contact-section { grid-template-columns: 1fr; }
  .documented-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .next-collection { grid-template-columns: 1fr; align-items: start; gap: 2rem; }
  .next-collection__count { justify-self: start; }
  .program-heading,
  .full-deck-heading,
  .program-system,
  .operations-grid { grid-template-columns: 1fr; }
  .full-deck-heading__side { padding: 2rem 0 0; border-top: 1px solid rgba(17,17,15,.35); border-left: 0; }
  .program-grid { grid-template-columns: 1fr; }
  .program-card { min-height: 25rem; }
  .deck-jump { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .creative-edge__intro,
  .creative-edge__statement { grid-template-columns: 1fr; }
  .creative-edge__context { max-width: 42rem; }
  .creative-edge__compare { grid-template-columns: 1fr; }
  .creative-edge-card { min-height: auto; }
  .creative-edge-card ol { margin-top: 5rem; }
  .creative-edge__statement { gap: 1.5rem; }
}

@media (max-width: 700px) {
  :root { --page-pad: 1rem; }
  html { scroll-padding-top: 4.5rem; }
  .site-header {
    height: 4.5rem;
    padding: 0 .75rem;
    grid-template-columns: auto minmax(0, 1fr);
    gap: .55rem;
    background: rgba(241, 239, 232, .94);
    border-color: var(--line);
    backdrop-filter: blur(16px);
  }
  .site-header .brand { gap: 0; }
  .site-header .brand > span:last-child { display: none; }
  .site-header .brand-mark { width: 2.25rem; }
  .desktop-nav {
    min-width: 0;
    justify-self: end;
    display: flex;
    align-items: center;
    gap: .12rem;
  }
  .desktop-nav a {
    min-height: 2.75rem;
    padding: 0 .55rem;
    display: inline-flex;
    align-items: center;
    border-radius: 999px;
    font-size: .68rem;
    white-space: nowrap;
  }
  .desktop-nav a.active {
    background: var(--ink);
    color: var(--white);
  }
  .desktop-nav a small,
  .desktop-nav a::after { display: none; }
  .hero { min-height: auto; padding-top: 6.75rem; gap: 3rem; }
  .hero-grid { background-size: 25vw 25vw; }
  .hero h1 { font-size: clamp(3.65rem, 18vw, 5.4rem); line-height: .88; }
  .hero--minimal { min-height: auto; padding-bottom: 4.5rem; }
  .hero--minimal h1 em { margin-top: .08em; }
  .collection-tabs { width: 100%; }
  .collection-tabs a { min-height: 3rem; flex: 1; min-width: 0; justify-content: space-between; padding: .65rem .55rem; }
  .hero-lede { font-size: 1.05rem; line-height: 1.5; }
  .hero-actions { align-items: flex-start; flex-direction: column; gap: 1.25rem; }
  .button-dark { width: 100%; justify-content: space-between; }
  .hero-proof { min-height: 24rem; }
  .proof-number { font-size: 8rem; }
  .hero-stamp { margin-top: 1rem; }
  .proof-strip { padding: 0; grid-template-columns: 1fr; }
  .proof-strip > div { min-height: 9rem; padding: 1.5rem var(--page-pad); border-right: 0; border-bottom: 1px solid var(--line); }
  .proof-strip > div:first-child { padding-left: var(--page-pad); padding-right: var(--page-pad); }
  .proof-metric { display: grid !important; grid-template-columns: 1fr 1fr; align-items: center; }
  .proof-metric span { margin-top: 0; }
  .creative-edge-section { padding-top: 4.75rem; padding-bottom: 4.75rem; }
  .creative-edge__intro h2 { font-size: clamp(3.35rem, 16vw, 4.5rem); line-height: .86; }
  .creative-edge__compare { gap: .65rem; }
  .creative-edge-card { padding: 1.35rem; border-radius: 1.1rem; }
  .creative-edge-card ol { margin-top: 3.5rem; }
  .creative-edge-card li { padding: 1.25rem 0; grid-template-columns: 1.6rem 1fr; gap: .7rem; }
  .creative-edge-card li strong { font-size: 1.55rem; }
  .creative-edge-card li p { font-size: .92rem; }
  .creative-edge__statement { padding: 1.5rem; border-radius: 1.1rem; }
  .creative-edge__statement > strong { font-size: 2rem; }
  .creative-edge__statement a { width: 100%; justify-content: space-between; }
  .section { padding-top: 4.75rem; padding-bottom: 4.75rem; }
  .section-heading { margin-bottom: 3rem; }
  .section-heading h2,
  .approach-title h2 { font-size: clamp(3rem, 15vw, 4rem); line-height: .88; }
  .ads-grid { grid-template-columns: 1fr; }
  .ad-case { min-height: 34rem; }
  .ad-main-number { font-size: 8rem; }
  .ad-case h3 { font-size: 2.5rem; }
  .spend-shift strong { font-size: 1.65rem; }
  .lead-lift strong { font-size: 5rem; }
  .commerce-equation { gap: .5rem; }
  .commerce-equation strong { font-size: 1.8rem; }
  .roas-number { font-size: 9rem; }
  .case-library__head { align-items: stretch; flex-direction: column; }
  .button-outline { width: 100%; justify-content: space-between; }
  .documented-grid { grid-template-columns: 1fr; }
  .documented-case { min-height: 15rem; }
  .program-heading h2,
  .full-deck-heading h2 { font-size: 3.8rem; }
  .program-card { min-height: 23rem; }
  .test-loop { grid-template-columns: 1fr; gap: 0; }
  .test-loop > i { justify-self: center; transform: rotate(90deg); }
  .test-loop > div { min-height: auto; }
  .test-loop-media { aspect-ratio: 16 / 10; }
  .operations-timeline { grid-template-columns: 1fr; }
  .deck-jump { grid-template-columns: 1fr; }
  .deck-group__head { grid-template-columns: 1fr auto; gap: .5rem; }
  .deck-group__head h3 { grid-column: 1 / -1; grid-row: 2; }
  .deck-gallery { grid-template-columns: 1fr; }
  .deck-page--wide { grid-column: auto; }
  .site-cases { grid-template-columns: 1fr; gap: 4rem; }
  .site-case--wide { grid-column: auto; }
  .browser-frame--portrait .site-preview,
  .site-preview { aspect-ratio: 4 / 3; }
  .site-copy { padding-top: 1.15rem; }
  .site-copy h3 { font-size: clamp(2.6rem, 13vw, 3.4rem); }
  .site-copy p { font-size: 1rem; line-height: 1.55; }
  .case-live-link { min-height: 2.75rem; align-items: center; }
  .next-collection strong { font-size: 4.5rem; }
  .preview-overlay strong { font-size: 2rem; }
  .saint-wordmark { font-size: 2rem; }
  .approach-section { padding-top: 6rem; }
  .approach-title { margin-bottom: 3rem; }
  .approach-card { min-height: 0; padding: 1.25rem; }
  .approach-card h3 { margin-top: 1.5rem; }
  .capability-row { display: grid; grid-template-columns: 1fr 1fr; }
  .capability-row span { min-width: 0; border-bottom: 1px solid var(--line); }
  .capability-row span:last-child { grid-column: 1 / -1; }
  .contact-section { padding-top: 4.75rem; padding-bottom: 4.75rem; }
  .contact-copy h2 { font-size: clamp(3.8rem, 19vw, 5.2rem); }
  .site-footer { grid-template-columns: 1fr; padding-top: 2.5rem; padding-bottom: 2.5rem; }
  .site-footer p { display: none; }
  .site-footer > div { justify-self: start; flex-direction: column; gap: .4rem; }
}

/* Mobile app shell */
@media (max-width: 700px) {
  body {
    padding-bottom: calc(6rem + env(safe-area-inset-bottom));
    background: #dfe4ed;
  }

  .site-header {
    height: calc(4.25rem + env(safe-area-inset-top));
    padding-left: max(.75rem, env(safe-area-inset-left));
    padding-right: max(.75rem, env(safe-area-inset-right));
    padding-top: env(safe-area-inset-top);
    box-shadow: 0 .5rem 2rem rgba(7, 20, 47, .08);
  }

  .js .site-header .desktop-nav {
    display: none;
  }

  .mobile-header-title {
    justify-self: end;
    min-height: 2.25rem;
    padding: 0 .85rem;
    display: inline-flex;
    align-items: center;
    border: 1px solid var(--line);
    border-radius: 999px;
    background: rgba(255, 253, 250, .7);
    color: var(--muted);
    font-family: var(--font-mono);
    font-size: .58rem;
    letter-spacing: .04em;
  }

  .js .collection-tabs {
    display: none;
  }

  main > section {
    width: auto;
    margin: .6rem;
    overflow: clip;
    border-radius: 1.45rem;
    box-shadow: 0 .8rem 2.5rem rgba(7, 20, 47, .07);
  }

  main > .ai-promise {
    max-width: none;
    margin: .6rem;
  }

  main > .hero,
  main > .section,
  main > .creative-edge-section,
  main > .approach-section,
  main > .ai-hero,
  main > .ai-promise,
  main > .ai-industry {
    background: var(--paper);
  }

  main > .program-section,
  main > .websites-section,
  main > .ai-work-intro,
  main > .ai-industry--dark,
  main > .contact-section,
  main > .ai-closing {
    background: var(--ink);
  }

  main > .ai-industry--tint {
    background: #e3e8f1;
  }

  .hero,
  .ai-hero {
    padding-top: 5.85rem;
  }

  .hero--minimal h1,
  .ai-hero h1 {
    text-wrap: balance;
  }

  .hero-lede,
  .ai-hero__lede,
  .section-heading > p,
  .program-heading > p,
  .ai-work-intro > p {
    font-size: 1rem;
    line-height: 1.55;
  }

  main > .proof-strip {
    margin: .6rem;
    padding: .75rem;
    display: flex;
    gap: .65rem;
    overflow-x: auto;
    overflow-y: hidden;
    border: 0;
    scroll-snap-type: inline mandatory;
    overscroll-behavior-inline: contain;
    -webkit-overflow-scrolling: touch;
    scrollbar-width: none;
  }

  .proof-strip::-webkit-scrollbar,
  .program-grid::-webkit-scrollbar,
  .test-loop::-webkit-scrollbar,
  .ai-promise__grid::-webkit-scrollbar {
    display: none;
  }

  .proof-strip > div,
  .proof-strip > div:first-child {
    min-height: 10.5rem;
    padding: 1.25rem;
    flex: 0 0 min(78vw, 20rem);
    justify-content: space-between;
    border: 1px solid var(--line);
    border-radius: 1.1rem;
    background: rgba(255, 253, 250, .9);
    scroll-snap-align: start;
  }

  .proof-strip > div:last-child {
    border-right: 1px solid var(--line);
  }

  .proof-strip__intro p {
    margin-top: 1.5rem;
    font-size: 1rem;
  }

  .proof-metric {
    display: flex !important;
    align-items: flex-start;
  }

  .proof-metric strong {
    font-size: 4rem;
  }

  .proof-metric span {
    max-width: 10rem;
    margin-top: 1.25rem;
    font-size: .74rem;
  }

  .program-section,
  .websites-section,
  .ai-promise,
  .ai-work-intro,
  .ai-industry,
  .ai-closing,
  .contact-section {
    padding-left: 1rem;
    padding-right: 1rem;
  }

  .program-grid,
  .test-loop,
  .ai-promise__grid {
    width: auto;
    margin-right: -1rem;
    padding: 0 1rem .55rem 0;
    display: flex;
    gap: .75rem;
    overflow-x: auto;
    overflow-y: hidden;
    border: 0;
    background: transparent;
    scroll-snap-type: inline mandatory;
    overscroll-behavior-inline: contain;
    -webkit-overflow-scrolling: touch;
    scrollbar-width: none;
  }

  .program-card,
  .test-loop > div,
  .ai-promise__grid article {
    flex: 0 0 min(82vw, 21rem);
    scroll-snap-align: start;
    scroll-snap-stop: always;
    border: 1px solid rgba(255, 255, 255, .23);
    border-radius: 1.2rem;
  }

  .program-card {
    min-height: 25rem;
    padding: 1.5rem;
  }

  .program-card h3 {
    font-size: 3.25rem;
  }

  .program-system,
  .operations-grid {
    margin-top: 4.5rem;
  }

  .test-loop {
    margin-right: -1rem;
  }

  .test-loop > i {
    display: none;
  }

  .test-loop > div {
    min-height: 23rem;
  }

  .operations-timeline {
    gap: .65rem;
    border: 0;
  }

  .operations-timeline article {
    min-height: 13rem;
    border: 1px solid rgba(255,255,255,.25);
    border-radius: 1rem;
  }

  .ads-grid {
    gap: .8rem;
    border: 0;
    background: transparent;
  }

  .ad-case {
    min-height: 32rem;
    border: 1px solid rgba(17, 17, 15, .3);
    border-radius: 1.35rem;
    box-shadow: 0 1rem 2.5rem rgba(7, 20, 47, .12);
  }

  .documented-grid {
    gap: .7rem;
    border: 0;
  }

  .documented-case {
    border: 1px solid var(--ink);
    border-radius: 1rem;
  }

  .site-case {
    padding: .75rem;
    border: 1px solid rgba(255, 255, 255, .18);
    border-radius: 1.35rem;
    background: rgba(255, 255, 255, .035);
  }

  .browser-frame,
  .ai-media-card {
    border-radius: 1rem;
  }

  .approach-card,
  .capability-row {
    border-radius: 1rem;
    overflow: hidden;
  }

  .ai-promise__grid {
    border: 0;
  }

  .ai-promise__grid article {
    min-height: 18rem;
    padding: 1.4rem;
    background: var(--white);
    border-color: var(--line);
  }

  .ai-media-grid {
    padding-bottom: 1rem;
    scroll-padding-inline: .25rem;
  }

  .ai-media-card {
    box-shadow: 0 .8rem 2rem rgba(7, 20, 47, .13);
  }

  .mobile-dock {
    position: fixed;
    z-index: 80;
    left: 50%;
    bottom: max(.55rem, env(safe-area-inset-bottom));
    width: calc(100% - 1rem - env(safe-area-inset-left) - env(safe-area-inset-right));
    max-width: 30rem;
    padding: .38rem;
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: .15rem;
    transform: translateX(-50%);
    border: 1px solid rgba(255, 255, 255, .2);
    border-radius: 1.35rem;
    background: rgba(7, 20, 47, .92);
    box-shadow: 0 1rem 3rem rgba(7, 20, 47, .3);
    backdrop-filter: blur(20px) saturate(1.25);
  }

  .mobile-dock a {
    min-height: 3.75rem;
    padding: 0 .1rem;
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    gap: .28rem;
    border-radius: .8rem;
    color: rgba(255, 255, 255, .58);
    font-family: var(--font-mono);
    font-size: .52rem;
    letter-spacing: .01em;
    text-align: center;
    transition: background 220ms ease, color 220ms ease, transform 220ms var(--ease);
  }

  .mobile-dock a span {
    max-width: 100%;
    overflow: hidden;
    white-space: nowrap;
    text-overflow: ellipsis;
  }

  .mobile-dock a:active {
    transform: scale(.96);
  }

  .mobile-dock a.active {
    background: linear-gradient(145deg, var(--acid), #3976ff);
    color: var(--white);
    box-shadow: 0 .45rem 1.25rem rgba(20, 92, 255, .35);
  }

  .mobile-dock svg {
    width: 1.25rem;
    height: 1.25rem;
    fill: none;
    stroke: currentColor;
    stroke-width: 1.65;
    stroke-linecap: round;
    stroke-linejoin: round;
  }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: 0.01ms !important; animation-iteration-count: 1 !important; transition-duration: 0.01ms !important; }
  .js .reveal { opacity: 1; transform: none; }
}

:focus-visible {
  outline: 2px solid var(--acid);
  outline-offset: 4px;
}

/* Language switch */
.lang-switch-group {
  justify-self: end;
  display: inline-flex;
  align-items: center;
  gap: 0.2rem;
  padding: 0.22rem;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: rgba(255, 253, 250, 0.7);
}

.lang-switch {
  justify-self: end;
  display: inline-flex;
  align-items: center;
  gap: 0.45rem;
  min-height: 2.25rem;
  padding: 0 1rem;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: rgba(255, 253, 250, 0.7);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  white-space: nowrap;
  transition: background 250ms var(--ease), color 250ms var(--ease), border-color 250ms var(--ease);
}

.lang-switch-group .lang-switch {
  min-height: 1.85rem;
  padding: 0 0.85rem;
  border: 0;
  background: transparent;
}

.lang-switch:hover,
.lang-switch:focus-visible {
  background: var(--ink);
  border-color: var(--ink);
  color: var(--white);
}

.lang-switch-group .lang-switch.active {
  background: var(--ink);
  color: var(--white);
}

@media (max-width: 700px) {
  .site-header {
    grid-template-columns: auto minmax(0, 1fr) auto;
  }

  .mobile-header-title {
    justify-self: end;
    max-width: 100%;
    overflow: hidden;
    white-space: nowrap;
    text-overflow: ellipsis;
    display: block;
    line-height: 2.25rem;
  }

  .lang-switch {
    min-height: 2.25rem;
    padding: 0 0.7rem;
    font-size: 0.64rem;
  }

  .lang-switch-group {
    gap: 0.1rem;
    padding: 0.18rem;
  }

  .lang-switch-group .lang-switch {
    min-height: 1.8rem;
    padding: 0 0.55rem;
    font-size: 0.6rem;
  }

  /* With all three languages in the selector, the title chip no longer fits beside it;
     the mobile dock already names the active collection. */
  .js .site-header:has(.lang-switch-group) .mobile-header-title {
    display: none;
  }
}

/* Arabic / RTL */
html[lang="ar"] {
  --font-display: "IBM Plex Sans Arabic", "Inter Tight", "Segoe UI", Tahoma, Arial, sans-serif;
  --font-mono: "DM Mono", "IBM Plex Sans Arabic", ui-monospace, SFMono-Regular, Menlo, monospace;
}

/* Tracking breaks Arabic letter joining — keep the script solid, restore it for the Latin wordmark. */
html[lang="ar"] * {
  letter-spacing: 0 !important;
}

html[lang="ar"] .brand > span:last-child {
  letter-spacing: 0.09em !important;
}

/* Slanted Arabic is not idiomatic; the accent color and weight already carry the emphasis. */
html[lang="ar"] em {
  font-style: normal;
}

/* Tight display line-heights clip Arabic ascenders and dots. */
html[lang="ar"] h1,
html[lang="ar"] h2,
html[lang="ar"] h3,
html[lang="ar"] .hero--minimal h1,
html[lang="ar"] .hero h1,
html[lang="ar"] .full-deck-heading h2,
html[lang="ar"] .creative-edge__intro h2 {
  line-height: 1.22;
}

html[lang="ar"] .hero--minimal h1 em {
  margin-top: 0;
  padding-right: 0;
  padding-left: 0.08em;
}

html[lang="ar"] .brand sup {
  margin-left: 0;
  margin-right: 0.2rem;
}

html[lang="ar"] .desktop-nav a small {
  margin-left: 0;
  margin-right: 0.25rem;
}

html[lang="ar"] .proof-strip > div {
  border-right: 0;
  border-left: 1px solid var(--line);
}

html[lang="ar"] .proof-strip > div:first-child {
  padding-left: clamp(1rem, 2.5vw, 2.5rem);
  padding-right: 0;
}

html[lang="ar"] .proof-strip > div:last-child {
  border-left: 0;
}

html[lang="ar"] .full-deck-heading__side {
  padding-left: 0;
  padding-right: clamp(1.5rem, 3vw, 3rem);
  border-left: 0;
  border-right: 1px solid rgba(17, 17, 15, 0.35);
}

html[lang="ar"] .capability-row span {
  border-right: 0;
  border-left: 1px solid var(--line);
}

html[lang="ar"] .capability-row span:last-child {
  border-left: 0;
}

html[lang="ar"] .deck-page figcaption strong {
  text-align: left;
}

@media (max-width: 700px) {
  html[lang="ar"] .proof-strip > div,
  html[lang="ar"] .proof-strip > div:first-child {
    padding: 1.25rem;
    border: 1px solid var(--line);
  }
}

/* Hindi / Devanagari */
html[lang="hi"] {
  --font-display: "IBM Plex Sans Devanagari", "Inter Tight", "Segoe UI", Arial, sans-serif;
  --font-mono: "DM Mono", "IBM Plex Sans Devanagari", ui-monospace, SFMono-Regular, Menlo, monospace;
}

/* Tight tracking collides Devanagari matras; keep the script at its natural spacing. */
html[lang="hi"] * {
  letter-spacing: 0 !important;
}

html[lang="hi"] .brand > span:last-child {
  letter-spacing: 0.09em !important;
}

/* Slanted Devanagari is synthetic; color and weight already carry the emphasis. */
html[lang="hi"] em {
  font-style: normal;
}

/* Devanagari carries marks above the headline and below the baseline — tight display leading clips them. */
html[lang="hi"] h1,
html[lang="hi"] h2,
html[lang="hi"] h3,
html[lang="hi"] .hero--minimal h1,
html[lang="hi"] .hero h1,
html[lang="hi"] .full-deck-heading h2,
html[lang="hi"] .creative-edge__intro h2 {
  line-height: 1.3;
}

html[lang="hi"] .hero--minimal h1 em {
  margin-top: 0;
}

/* Ad creatives page */
.creatives-hero__visual video,
.ai-hero__visual video {
  display: block;
  width: 100%;
  height: auto;
  max-height: 63svh;
  object-fit: cover;
  object-position: center;
  background: #0b1020;
}

.creatives-more {
  align-items: center;
}

.creatives-more a {
  color: var(--acid);
  border-bottom: 1px solid currentColor;
  padding-bottom: 2px;
  white-space: nowrap;
}

/* Reels grid: auto-fit so a section of 3 or 4 videos both center cleanly.
   Scoped to tablet/desktop; mobile keeps the shared horizontal scroller. */
@media (min-width: 701px) {
  .ai-media-grid--reels {
    max-width: 76rem;
    grid-template-columns: repeat(auto-fit, minmax(12.5rem, 16.5rem));
    justify-content: center;
    align-items: start;
  }
}

@media (max-width: 700px) {
  .creatives-hero__visual video {
    max-height: 62svh;
  }
}